Aircraft Interiors Expo (AIX) is the single biggest date on the calendar for most cabin interiors, seating, materials and IFEC suppliers — three days in Hamburg where the trade press, airline buyers and OEM procurement teams are all in one hall at the same time. Getting noticed in that window takes more than a press release on the day; it takes a plan that starts months out and doesn’t stop when the stand comes down.
Jetway Communications provides dedicated Aircraft Interiors Expo PR for exhibitors who want their AIX presence to convert into genuine, sustained trade media coverage — not just a name on the exhibitor list.
Jetway’s team has supported seating manufacturers, cabin interiors OEMs, materials specialists, galley and lavatory suppliers, and IFEC providers through multiple AIX cycles in Hamburg. We know the show layout, the press office process, the editors who walk the floor each day, and the realistic lead times for securing a briefing slot before halls even open. That means less time explaining the event to us, and more time using it to your advantage.
This event-specific grounding is what separates a dedicated Aircraft Interiors Expo PR partner from a generalist agency handling AIX as a one-off project. If you need broader, year-round PR support across the cabin interiors sector rather than a show-focused campaign, our aircraft interiors PR agency page covers that fuller remit, and our aviation PR agency page sets out our work across the wider industry.
AIX coverage isn’t won on the day — it’s built in the weeks before it. We structure Aircraft Interiors Expo PR around three phases:
Before the show — press previews and embargoed briefings that give journalists enough lead time to plan their AIX coverage around your announcement, plus one-to-one meeting requests with the editors most likely to cover your category.
During the show — on-the-day media meetings, stand visit coordination, and a team on the ground managing schedules so your spokespeople are talking to the right people at the right time, not chasing a chaotic floor plan.
After the show — follow-up with journalists who couldn’t fit in a meeting during the event, and a push to turn booth conversations and verbal interest into published coverage in the weeks that follow, when most exhibitors have already gone quiet.
If AIX sits within a wider communications programme for your business, our aircraft interiors PR agency page explains how we support that year-round.
Editors covering AIX see dozens of exhibitor announcements every week in the run-up to the show, and cabin interiors journalists can spot an oversimplified or inaccurate claim immediately. We work with your engineering, design and certification teams so every press release, spec sheet and briefing document reflects what the product actually does. Whether you’re launching a new seat platform at your stand, unveiling a lighter cabin material or announcing a certification milestone timed to AIX, we make sure the message holds up to a technical buyer’s scrutiny and still earns coverage from an editor deciding between dozens of similar stories that week.
We hold direct, long-standing relationships with the editors and journalists who decide what gets covered at Aircraft Interiors Expo — the trade press, APEX coverage and the wider aviation media who plan their AIX schedules weeks in advance. We use these relationships, alongside structured distribution tools, to get your announcement in front of the right desks ahead of the show, backed by the imagery, renders, spec sheets and technical backgrounders that make it easy for a journalist to say yes to a meeting.
The show generates a news cycle that runs well beyond the halls. We pitch trend round-ups, secure op-ed placements timed around AIX themes, and keep the conversation going on cabin design, sustainability and materials innovation in the weeks either side of the event — so your AIX presence has a longer shelf life than the show itself.
PR doesn’t work in isolation at a trade show. Stand graphics, exhibition collateral, technical brochures and sales presentations all need to tell the same story your press materials do. We work alongside in-house designers and a trusted network of videographers, web and SEO specialists so your stand, your collateral and your media campaign reinforce each other rather than running as separate projects heading into AIX.
Cabin interiors are visual by nature, and AIX is a visual event — a strong video or social content plan can do more to bring a new seat, material or galley concept to life than a press release alone. We help develop a consistent voice across LinkedIn and other channels in the run-up to the show, and our team can produce, edit and publish video content that captures your stand and product walkthroughs for the much larger audience who couldn’t attend in person.
Speaking on a CabinSpace Live panel or fielding interview questions on your stand is daunting if your team isn’t used to media scrutiny. We prepare spokespeople with clear talking points and run through likely questions before the show, then support on the ground throughout AIX — managing schedules, chaperoning press meetings and helping run briefings or receptions — so your team can focus on the product while we handle the logistics around it.
Several of our team members are experienced presenters and moderators, available to host panels, briefings and on-stand interviews at AIX professionally.
Several of our team members are experienced presenters and moderators, available to host panels, briefings and on-stand interviews professionally.
We understand that choosing the right partner for your business growth is crucial. If you’re still wondering how Jetway can contribute to your success, our FAQs below are designed to provide clear and concise answers to your questions. Explore them to understand better how we work and the value we can bring to your business.
Aircraft Interiors Expo PR covers the media relations, messaging and event logistics needed to get an AIX exhibitor noticed by trade journalists, airline buyers and OEM procurement teams — including pre-show briefings, on-the-day press meetings, stand visit coordination and post-show follow-up.
The next AIX takes place from 6–8 April 2027 at Hamburg Messe, alongside the World Travel Catering & Onboard Services Expo. Planning for exhibitor PR typically needs to start several months ahead of the show dates.
A stand gets you a physical presence at the show; it doesn’t guarantee that journalists know to visit it or that your announcement lands before their editorial calendar for the show fills up. Dedicated AIX PR is what turns a booked stand into scheduled meetings and published coverage.
Most trade journalists plan their AIX coverage and meeting schedules weeks ahead of the show. Pre-show briefings, embargoed announcements and media meeting requests generally need to go out well before the halls open — the earlier the planning starts, the more meeting slots and coverage opportunities are realistically available.
AIX is a major focus for most of our aircraft interiors clients, but many also work with us year-round for ongoing trade media relations and thought leadership. See our aircraft interiors PR agency page for that broader remit.
