April is one of the most high-stakes months in the aviation calendar. With Aircraft Interiors Expo (AIX) and World Travel Catering & Onboard Services Expo (WTCE) taking over Hamburg, the world’s leading aviation and onboard services brands fight for attention and headlines. For Jetway, it’s our busiest time of year. 

We’re not just there for the buzz. We help clients show up with focus, flair and measurable impact. And this year was our biggest yet.  

Here’s what April 2025 looked like at Jetway: 

207 million impressions earned 

We reached an incredible 207 million impressions. This incredible figure is the combined reach of all media coverage secured for our clients so far this year. Much of it was driven by AIX. From feature stories in APEX, Skift and Runway Girl Network to mentions in major global business titles, we made sure the stories landed where they mattered. 

117 digital articles 

In April alone, nearly 120 online articles covered our clients. That includes new product launches, expert commentary, partnership announcements and event coverage. Each piece was strategically pitched, placed and timed. 

16 print features 

From Aircraft Interiors International to Onboard Hospitality, our clients were featured in some of the industry’s most-read trade publications. These aren’t advertorials. They are earned media, built on relationships and sharp storytelling. 

7 press releases distributed 

We worked closely with clients to craft targeted press releases that actually got read. Some were coordinated around product launches or strategic partnerships. Others teased innovations just in time for AIX. 

6 on-stage speaking slots 

Thought leadership is more than a buzzword. We secured key speaking opportunities across AIX and WTCE, positioning our clients as IFE innovation and passenger experience experts. 

5 industry awards won 

From sustainability to design, our clients earned well-deserved recognition. We supported with nominations, entry submissions and supporting collateral. 

4 clients with full show support 

We provided end-to-end media relations for four major aviation clients in April. That included pre-show prep, on-site support, journalist outreach and post-show amplification. It was a full PR operation tailored to one of the busiest and most competitive events of the year. 

What it takes to stand out at AIX 

We don’t leave anything to chance. Here’s how we help our clients make the most of moments like AIX: 

1. Strategic preparation

Before the show begins, we fine-tune positioning, align on key messages and build the foundation for a strong media push. 

2. Narrative-first PR

We craft stories that speak to industry challenges: no jargon or fluff. Every pitch has a purpose, and every announcement has a clear angle. 

3. Active pitching

Our outreach to journalists begins well ahead of Hamburg. Our clients already have media lined up by the time the show opens. 

4. On-site presence

We’re on the ground managing interviews, press meetings and capturing every opportunity as it happens. 

5. Sustained impact

The press coverage doesn’t stop when the booths come down. We follow up, amplify and keep the momentum going. 

“April is intense, but we love it. AIX gives aviation brands a global platform. We make sure they own it.” – Maryann Simon, Director of Jetway Communications.

Ready to show up and stand out? 

If you’ve got a story worth telling, Jetway can help you shape it, pitch it and land it. Let’s talk about how we can help your brand cut through the noise.