PR doesn’t exist in a vacuum. It’s so much more than just press releases and media coverage. It’s about bringing together all the different elements of your brand and providing employees, investors, customers and the media with a clear view of your ethos, your mission, your products and your place within the broader context of your industry.
That’s why we can never take a “one size fits all” approach. From the moment of your first meeting with us, we’ll be thinking about how we can tailor our services to help you reach your individual goals.
We’ll make your news sing with concise yet compelling press releases, plus all the other assets (like great imagery) that make it easy for journalists to cover your news. We leverage our own media relationships plus advanced database and distribution software to create tailored campaigns.
Successful campaigns often require a combination of PR activity, marketing collateral, and sometimes paid advertising as well. We’re able to support you on more than just the PR side. When you’re in need of marketing collateral including adverts, flyers, presentations and more, we’ve got in-house knowledge and can also leverage our network of contacts including designers, videographers and web/SEO specialists to help you manage and execute projects large or small.
Whether you’ve been asked to supply an op-ed, need more regular blog content, or are updating copy across your website and socials, it’s important you find the right words to give visitors a fantastic first impression of your company and what you do. Let us help you craft copy you can be proud of.
We don’t just focus on the high-level stuff. Understanding and communicating complicated information is one of our core strengths, so if you’ve got a report to write or a case study to share, we’ll be only too happy to get right down to the nitty gritty.
Consistently engaging with your niche of the market across all relevant channels can help to establish you as a thought leader and keep you top of mind for media and prospective customers. Jetway can assist in developing a tone of voice and a content strategy for LinkedIn & Twitter, or we can simply create social copy to accompany any campaigns that we create.
Whether specifically for your website, for social or for internal comms, video is a fantastic way to engage your audience. Jetway’s team has a raft of experience in producing, editing, publishing and marketing video content, so we’ll help you make the most of this versatile medium.
Participating in interviews or panel discussions can be a nerve-wracking business for someone who’s new to the role. We can help develop talking points to help ensure your employees stay on-brand and role-play any potential difficult scenarios to help prepare them for success.
Furthermore, we’re happy to travel to events and support your team on the ground. From scheduling and chaperoning executives’ appointments to organising and running special events such as press briefings or drinks receptions; we’ll make sure your staff can focus on selling your products while we handle the rest.
Together with our partners, we can make sure your site is ticking all the right boxes for usability, and to maximise its chances of appearing on search engines for the keywords that really matter.
Not sure what those keywords are? No problem at all – our partners are adept at carrying out keyword research to identify the best opportunities, and know what it takes to get you ranking from there.
And that’s not all; if you want to know how your website is performing, we’ll share our reports with you. We track how people behave when they visit your website, determining how your audience is interacting with your business online. We can even see which keywords are bringing people onto your website, meaning we can continually refine our processes to ensure you’re getting results.
Regardless of how people are interacting with your website, we’ll know. We’ll also know how to approach things if they’re not responding in the way we want them to.
