Most, a fintech startup launched in 2022, specializes in payment technology for the travel and mobility industries. Based in Dallas and Dublin, Most aimed to revolutionize payment solutions in dynamic environments.
Most approached Jetway Communications in July 2022 to establish a presence before its launch. The challenge was effectively communicating Most’s innovative solutions and developing a compelling brand voice in a competitive market.
Developed a comprehensive messaging framework and brand voice for Most
01
Created engaging, informative website content aligned with Most's brand identity
02
Conducted workshops to translate technical language into compelling marketing copy
03
Crafted press releases announcing partnerships with PLAY and Emerald Airlines that were sent through carefully researched press distribution lists, securing significant media coverage including a feature in Inflight Magazine
04
Outcomes
Successful market launch with a strong brand identity and clear messaging.
Increased brand awareness and positive industry reception due to effective communication and media relations.
Conclusion
Jetway Communications played a crucial role in Most’s market entry, demonstrating the power of strategic communication and media relations in establishing a startup in the competitive fintech sector.