Spafax, part of WPP, is a global leader in travel media, connecting brands with travelers through innovative content experiences. Despite its extensive services and expertise, Spafax faced challenges in brand consistency and market perception, primarily being seen only as an inflight entertainment provider.
Spafax struggled with an inconsistent brand voice and ineffective communication of business achievements, limiting its growth and market positioning as a comprehensive media agency.
Developed clear positioning statements and a messaging framework to unify Spafax's brand voice across all divisions.
Standardized a process for identifying and creating newsworthy content, enhancing Spafax's media presence.
Provided media training for key events and crafted compelling press releases with journalistic storytelling.
Conducted a thorough audit of Spafax's website to align online messaging with the new brand strategy.
Jetway Communications’ strategic approach successfully repositioned Spafax in the global travel media landscape, amplifying its brand voice and enhancing its market perception from an inflight entertainment content provider to a dynamic, full-service media agency.
