Founded in 2012, Eutelsat Oneweb is a subsidiary of the Eutelsat Group. Its low-Earth orbit (LEO) in-flight connectivity solution is designed to provide truly global, resilient low-latency coverage for commercial aviation clients. Today, the company is the industry’s only GEO-LEO satellite operator.
At the time of the survey, Oneweb had recently exited Chapter 11 bankruptcy protection, but was yet to announce its merger with Eutelsat, and its connectivity service hadn’t yet launched in the aviation market.
As such, the company needed to increase brand awareness and communicate the benefits of its upcoming in-flight connectivity offering for the commercial aviation market versus more established industry players such as Inmarsat and Starlink.
Furthermore, one of these players already created a well-regarded annual passenger survey commonly used as an industry benchmark regarding attitudes to IFC, to which Oneweb wanted to provide an alternative with a differing viewpoint.
Jetway worked with Oneweb’s chosen research group, TAG Research, and OneWeb’s marketing team, to provide aviation-specific expertise in the generation of a new industry-leading passenger survey that would show existing GEO connectivity infrastructure provided by incumbents as lacking, while creating space and excitement about its upcoming LEO offering. The passenger research was split into two parts: Quantitative and Qualitative data. Jetway’s role in its creation included:
During Aircraft Interiors Expo, Oneweb saw:
○ Hundreds of downloads of its whitepaper
○ Widespread coverage from aviation trade media following many on-site press interviews
○ Dozens of meetings with potential customers
○ Well-attended cocktail hours at their on-booth bar, allowing for informal discussions about their products and services
Jetway Communications’ expertise in commercial aviation ensured the creation of a powerful new whitepaper regarding in-flight connectivity that propelled Oneweb’s brand into the spotlight. The whitepaper’s distribution, combined with the leveraging of Jetway’s abundant industry connections, meant OneWeb was able to generate a real buzz around its upcoming products and services at Aircraft Interiors Expo.
