Stories and strategies to grow your business.
With decades of combined experience in aviation-specific journalism and PR, our dedicated team understands your market and will work closely with you to develop your narrative and increase your brand awareness.
We bring your news to the masses through traditional PR and media relations, help you engage audiences directly through expertly crafted web content and social media, and develop creative marketing assets that support your sales efforts – all with your company’s core values in mind.
We're not a corporate outfit, so we're not confined by legacy processes and procedures. As writers, editors, marketers and creatives, thinking outside the box comes naturally to us.
Jetway's core team has more than 70 years of combined experience in journalism, aviation, marketing and PR. That's a lot of know-how.
We're based across the UK, Europe and North America, so working across different time zones is in our DNA. We happily tackle projects large and small.
We're proper globetrotters and we love things with wings. That love gets channeled into every project we take on.
We've been at this for a long time, so we have an extensive network of contacts in both aviation and creative services. We draw on this network for insight and to complete assignments of any scope.
From IFE hardware to streaming, and content services to advertising, we are experts in passenger entertainment. We also excel in IFC and any related technologies.
Maximising passenger spend beyond ticket price is big business for airlines. Technology is a major driver for new revenue generating applications.
We know aircraft seating, cabin monuments, lighting and design. We also specialise in passenger services, amenity kits and comfort items.
Passenger experience does not begin or end onboard. We get the complete travel journey, from booking to airport and the tech that goes alongside.
We understand that choosing the right partner for your business growth is crucial. If you’re still wondering how Jetway can contribute to your success, our FAQs below are designed to provide clear and concise answers to your questions. Explore them to understand better how we work and the value we can bring to your business.
Effective company or product messaging is crucial because it establishes your brand’s voice and sets the tone for communicating with your audience. It ensures consistency across all platforms, vital for building brand recognition and trust. Good messaging is messaging that resonates with your target audience, conveying what you do and why it matters to them. This clarity helps differentiate your brand in a competitive market and can significantly impact customer loyalty and decision-making.
Thought leadership involves sharing insights and ideas that showcase expertise in a particular field or industry. It matters because it positions a company or individual as a knowledgeable and authoritative voice in their sector.
When done well, thought leadership increases brand credibility, trust, and respect from customers, peers, and industry experts. Engaging in Thought Leadership can open doors to new partnerships and opportunities and drive innovation within the industry. It’s a powerful tool for influencing perceptions and leading conversations in your field.
Public Relations (PR) plays a significant role in sales efforts by building and maintaining a positive public image for your company. PR strategies such as media outreach, content creation, and event management increase brand visibility and credibility. This heightened awareness can lead to more leads and sales opportunities. By shaping public perception, PR creates a favorable environment for your sales team. It also supports sales efforts by providing valuable content and narratives that the sales team can leverage during their interactions with prospects.
Yes! While most of our expertise lies in the airline passenger experience, we are happy to work with diverse types of companies if we see that we can genuinely add value for you. We are unique because the Jetway team comprises current and former journalists, so we are particularly good at asking questions! Learning about your business and your products is what it is all about. This research and understanding let us devise strategies best suited to your niche and individual goals.
The cost of our services depends on the size of your project, the timescale involved, and several other variables. Most of our clients choose to retain Jetway monthly, with contracts ranging on average from six months to one year. We can provide quotes for hourly rates or project rates, too. Still, it is essential to remember that a consistent communication drumbeat is vital to building trust and familiarity for your brand. A longer engagement gives us more runway to understand your business and will result in better results.
Once we’ve spoken to you for the first time and ascertained what you are looking for, we’ll go away and draw up a detailed proposal that includes specific objectives we hope to achieve, along with a timeframe and how we will do it all. If you’re happy with the proposal, we’ll sign NDAs and send a contract for you to sign so that we can get the ball rolling.
Measuring the success of Public Relations (PR) involves evaluating various key performance indicators (KPIs) that align with your specific goals. Standard metrics include media coverage quantity and quality, such as the reach and influence of publications that mention your brand. We also assess the sentiment of this coverage and its alignment with your key messages. Social media engagement, website traffic spikes following PR activities, and the number of mentions in media are also crucial metrics. Ultimately, the success of PR depends on how well it supports your overall business objectives, including leads generated or conversions influenced by PR efforts.
Improving your web traffic is a multifaceted approach that involves various strategies. We start by enhancing your website’s SEO (Search Engine Optimization), ensuring that your site ranks higher in search engine results for relevant keywords. Content creation is key; we develop engaging, informative, and keyword-rich content that resonates with your audience and encourages sharing.
Another strategy is utilizing social media platforms effectively to drive traffic to your website.
We also explore opportunities for guest blogging and backlinking from reputable sites to increase your site’s authority. Paid advertising campaigns tailored to your specific audience can also boost web traffic.
Lastly, we continuously analyze website analytics to understand traffic sources and user behavior, allowing us to refine our strategies for even better results.
Jetway Communications, the specialist PR agency for aviation, is pleased to introduce its newest team member, Strategic Communications Consultant,
Here at Jetway, we pride ourselves on having the best clients in the industry, so it’s no wonder we’re
A Glimpse of AIX 2024: PR, Parties & Photography It’s no exaggeration when we say that the Jetway Communications
